Cases ‘24-‘25

At the initiative of the Ministry of Education, the All-Russian competition of film scripts “Inspired by Childhood” was organized and implemented in 2025, which is an excellent opportunity for students from 7 to 17 years old to go from an idea to creating a real film script.

Our team was faced with the task of implementing one of the important stages of the competition - an educational online course. The project visuals were filled with meaning in everything, every detail corresponded to the competition guidelines and was agreed upon at the pre-production stage: a white empty cyclorama built by production designers, the use of film equipment (3 RED cameras), thematic graphics of the speakers' key thoughts, artistic design from 22 lighting devices and much more.

Project figures:

• 8 online lessons
• 15-25 minutes duration of each lesson
• 1 month for implementation: from idea to publication

Task
Show the advanced equipment of Narlen and the production of meat products, emphasize the naturalness of the products.
The main difficulty is to show the slaughterhouse and tabletop shooting in one video.

Solution
The character of Narlen is felt immediately: the Kazakh steppes and mountains, closeness to nature, a combination of naturalness and technology. We decided to show it in the video.
The work consisted of several stages.

1. Pre-production.
Development of ideas and concepts, treatment, presentation of ideas to the client, kick-off meeting with the owner in Kazakhstan, coordination, planning of filming and post-production.

2. Filming in Moscow and Kazakhstan.
The production workshop was filmed in the mountains of Kazakhstan, and the table-top was filmed in Moscow.
Despite the logistical difficulties, we thought through every step to the smallest detail. Therefore, we managed to reduce the cost of a filming day for the customer.
Deadlines: 3 days in Moscow, 2 in Kazakhstan.

3. Post-production.
Editing, writing original music, color correction, cleanup, video dubbing, writing poetry in three languages ​​for the voice-over. Now Narlen sounds in Kazakh, Russian and English.
Deadlines: 4 months.

Result
18 versions of the commercial for different media platforms. And a satisfied client.

In the lectures, architects, tour operators and other experts talk about infrastructure, financial models, navigation systems and design solutions.
Filmed as part of the All-Russian project of ASI — the Agency for Strategic Initiatives.

Task
Develop a visual concept and find a stylistic solution for the online course.
Conduct filming of 32 video lectures for those who will develop tourist trails in different parts of Russia.

Solution
We analyzed the project and then proposed several visual concepts and stylistic solutions. When the customer agreed on the options they liked, we started creating graphics and filming the experts.
The peculiarity of the graphic animation in this project is the individual development of each element manually, that is, without creating and using templates.
Most online courses are filmed using a template, so individual graphics immediately distinguish the course from others. And it's just beautiful!
Implementation period: 3 months.

Task
Through films, increase the recognition of the football clubs of the First League and the MELBET brand.

Solution
Shooting films that reveal the history of the football club: its past, present and future. The main creator and host was Sergey Durasov — MELBET ambassador, MATCH TV commentator and blogger.
We created films about nine FC of the First League. No staging — only reportage shooting. It managed to achieve a special effect — to combine the quality of a documentary and the highest dynamics of sports matches. Each film lasts from 30 to 60 minutes.

Filming was carried out in 7 cities of Russia and Turkey. We know how to work in different cities and countries of the world, so we were happy to take on such a large-scale project.

An image film about a manufacturer of sausages and meat delicacies. This is a full-fledged video presentation of the company - it is used to increase the added value of products and services, increase brand awareness, market promotion and b2b communication.

Task
To make a film that will tell about Narlen in different aspects: the history and values ​​of the company, production and technology, products and distribution, employees, plans for the future.

Solution
We filmed the production inside and outside, talked to employees, interviewed directors, showed the ecologically clean territory where Narlen's own pasture is located. The duration of the film is 10 minutes. In parallel with the creation of such a film, we can conduct analytics, create a marketing strategy, select placement sites and types of content promotion.

Filming a humorous show for the media football club Tandem.

Task
To film a sports quiz show where participants earn money by answering questions. Each correct answer brings 10,000 rubles, and the winnings are unlimited. You can take a hint for any question, but in exchange for this you will need to complete a task from the host.

Solution
We developed a complete visual solution for the show: from the studio interior to the creation of graphics. We recorded from the first take, so it was important not to miss anything: to capture every emotion, every action of the participants. To optimize the budget, we equipped the site in one day and filmed four episodes. The multi-camera editing of the first episode was ready for publication in just a week.

The musical "PrimeTime" is the second performance after the famous "Circus Princess", staged in collaboration with the Canadian circus group "Seven Fingers". During the performance, the audience becomes participants in a captivating show, where each scene is charged with a high emotional degree, and the ending is impossible to predict.

Task
Create a trailer for the performance.

Solution
We analyzed existing trailers on the market and abandoned the classic format - static shooting from one angle. The plot was turned differently - we made the viewer a participant in the process, and not an outside observer. So the trailer began to reflect the concept of the show.
We had only 6 hours to shoot a large number of scenes from the musical. We managed to do it and shot a video that the customer really liked. The result of our work can be seen on video, and the musical itself can be seen this year at MTM on Pushkinskaya :)

The TNF Forum is the main federal industry platform for the oil and gas sector. The Forum brings together equipment manufacturers, service companies, and government representatives.

Task
Develop a visual style and create a 3D presentation video for the Oil and Gas Cluster. Create content that complements the main video for the side screens of the exhibition stand.

Solution
Within a day, we developed a visual solution based on the client's scenario, and within a week, we fully implemented the project and completed all the work. We sent each intermediate result for approval in stages. The final step was to test the 3D video on the screens to make sure everything was working properly.

To create the most "delicious" food video, we used unique engineering designs and ingenious director’s tactics. Would you say it’s difficult? Vladimir Prikhodko, the director and cameraman of the project, will do anything for spectacular shots. Thanks to this, we were able to reveal the maximum number of feelings of the viewer. Anyone who watches the video will no longer be able to imagine their dinner without juicy pelmeni. Slow-motion footage helped reveal the beauty of culinary processes—those that cannot be captured during cooking. Now no one can resist Miratorg pelmeni.

Within one week, our team developed a creative idea and script for a video that, in 3 minutes, fully reveals the significance of the Accelerator and demonstrates the latest technologies. The process of drawing the details and implementing the video took three weeks. All prototypes and 3D elements are hand-drawn from real-life objects. Every detail of the video conveys a technological breakthrough and reveals new solutions for the entire oil and gas industry.

A unified PR mechanism, with the help of the team’s unique media strategy, led to an increase in the educational level and patriotic education of children and youth, increased recognition of Rospatriotcentr in the media space, and attracted new young people to cooperation.

As part of the work we completed:

• Information field analysis
• Determined the positioning of patriotic programs and projects
• Ffound non-standard solutions to attract partners for cooperation
• Developed creative ideas for media communication
• Identified tools, formats, and platforms for media communication
• Developed a content plan for the daily management of Rospatriotcentr’s social networks for 8 months: posts, live broadcasts, stories, competitions, and other activities
• Developed a schedule of press events " Rospatriotcentr" for 6 months: forums, conferences, round tables, and media clubs
• Developed a concept for informing the audience about the possibilities of implementing the activities of public organizations in Russia in the field of patriotic education
• Developed presentation materials for the project
• Identified the main formats and communication platforms in the media

*The methods used to implement the project were developed jointly with the Rosforum company www.росфорум.рф

Participation in the filming of a commercial for Mercedes-Benz on the occasion of the launch of service certificates.

The idea was based on the concept of narrating the benefits of a new product to the first person, a potential buyer. The heroine of the video goes to the Mercedes-Benz showroom to find out the details of the new product from her favorite manufacturer and talks about her feelings. A Mercedes-Benz employee is a true professional, and the service is so customer-oriented that they even know the client’s favorite coffee.

In the format of a dialogue between the buyer and the employee, we learn the main information in accessible language.

Thanks to the commercial, viewers learned about the benefits of the certificate, the differences in categories, and received answers to tricky questions in advance.

For 3 years, the team has been shooting a large-scale 4-day business program for the TNF forum.

During this time, we created 10 coolest videos about the forum; We shot more than 4 TB of material to review in the evenings and, of course, to use for editing throughout the year. It included panel discussions, exhibitions, speaker performances, and excursion programs with the participation of VIP guests:

• Yuri Borisov, Deputy Prime Minister of the Russian Federation for the military-industrial complex
• Alexander Moor, Governor of the Tyumen Region
• Denis Manturov, Minister of Industry and Trade of the Russian Federation

Over the course of 3 years, more than 20 people worked on the project, and more than 10 thousand people saw the videos.

Authentica is a collection of 26 premium hair, hand, and face care brands created by legendary industry professionals. Our task was to vividly convey the atmosphere and beauty of each event and its guests in videos for social networks.

We managed to display the idea and aesthetics of each brand represented at the events to capture the mood and beauty of the industry. See how it was in our videos.

The team developed a creative idea with an intriguing beginning. It seems that the artist is going to a football match as a player, but in the end, the audience will not see a football game but a large-scale concert. To implement our idea, we rented the Luzhniki Stadium for 80 thousand people. The director of the project was Sergei Zhukov himself. Preparation for the project took one month, and our brilliant implementation took only one shooting day.

Basques about tattoos is one of the most popular Youtube channels about tattoos in Russia. For 4 years, together we have been making creative content that destroys stereotypes about the world of tattooing and reveals to viewers the art of working in the industry.

Thanks to professionalism and teamwork with the customer, the channel has reached a new quality level. We succeeded in increasing coverage, attracting new audiences, and introducing relevant content formats.

In just six months of active cooperation, the channel received the silver YouTube button, having gained more than 100,000 subscribers. Average video views increased by 20%.

Our team provided the event with a wide range of professional equipment, first-class videography specialists, and a streaming platform. Over the course of 2 days, the team underwent thorough training to conduct a broadcast lasting 1 hour.

The work ensured the highest picture quality and clear sound. The interregional broadcast made it possible to expand the geography of participants and reach the maximum audience for the event.

The goal of the video course is to create an educational standard and use best practices within the framework of organizing federal forums in Rosmolodezh without losing the individuality of each forum.
For the project, we:

• We hired a professional methodologist to work out the details of the content and ensure that the materials comply with educational standards.
• We did the full professional production and post-production of the video course.
• The educational program covered basic methodological standards, the process of selecting speakers for the purposes of educational programs, negotiation skills, logic, and the architecture of the program, as well as techniques for working with partners and participants.
• We created professional visual content for the video course in the form of branded presentations on each topic.

*The methods used to implement the project were developed jointly with the Rosforum company www.росфорум.рф

The video course has now been uploaded to the website of the All-Russian Forum Campaign and is available only to directors of federal forums.

When developing the concept, we decided to create an atmosphere where every QIWI employee would be as happy as a child. The company’s employees enjoyed immersing themselves in activities, creating teams, competing in games, and earning points, and we immersed ourselves in emotions along with them in order to colorfully convey every frame. For 8 hours, we came up with ideas and filmed every piece of the site.

As a result, in 2 minutes, we were able to fully convey the atmosphere of QIWI GAME, show each of the 20 activities, and interview the participants. Everyone was able to share their emotions, and we showed everything in the video.

In 2020, together with the team and entrepreneur-blogger Ivan Trofimov, we created an amazing cooking channel from scratch.

What did we shoot on the channel? How to live happily, enjoy the process of cooking (and eating); we came up with and analyzed interesting recipes, used culinary tricks, laughed a lot, sometimes cried from onions, and created our own unique taste for life.

Over the course of the year, we moved forward dynamically, releasing eight episodes a month and gaining an audience. For six months of operation, the channel attracted more than 25 thousand culinary enthusiasts and 1.5 million views.

The coverage of one of the videos ranged from 300,000 views; the CTR of covers regularly corresponded to an indicator of 10% to 15%.

Interesting fact: we once tried more than 40 cans of condensed milk in one episode.

Online training courses to improve the level of knowledge and skills and gain additional experience for volunteers and the entire national society:

• Accounting in non-profit organizations
• International humanitarian law
• Strategic resource management in NPOs
• Psychosocial support for PTSD and other delayed consequences of experiencing a disaster
• Psychosocial support in emergency situations
• Long-term psychological help and support
• Nanny (childcare worker)
• Project management
• Coordinator at the Russian Red Cross
• Personal development vector
• School of Long Term Care Professions

Over 3 years of work:

• more than 250 lessons
• over 6,300 minutes of final training material
• filming in 3 cities with the participation of more than 50 speakers from 3 countries

All programs are aimed at creating a comfortable psychological environment for members of volunteer organizations, increasing awareness and popularization of the Red Cross movement, and increasing the competencies of staff in the field of international humanitarian law.

The following people contributed to the creation of the material: Pavel Savchuk — pediatrician, Chairman of the Russian Red Cross, member of the Governing Council of the International Federation of Red Cross and Red Crescent Societies, and many others.

DISCUSSION CLUB OF THE RUSSIAN RED CROSS

Shooting videos for a special project of the Russian Red Cross. Thanks to our collaboration with the client, a unique platform was created to spread knowledge in the format of "about complex things in simple terms." Together, we go beyond the rules and make content clear and accessible to everyone.