Online training courses to improve the level of knowledge and skills and gain additional experience for volunteers and the entire national society:

• Accounting in non-profit organizations
• International humanitarian law
• Strategic resource management in NPOs
• Psychosocial support for PTSD and other delayed consequences of experiencing a disaster
• Psychosocial support in emergency situations
• Long-term psychological help and support
• Nanny (childcare worker)
• Project management
• Coordinator at the Russian Red Cross
• Personal development vector
• School of Long Term Care Professions

Over 3 years of work:

• more than 250 lessons
• over 6,300 minutes of final training material
• filming in 3 cities with the participation of more than 50 speakers from 3 countries

All programs are aimed at creating a comfortable psychological environment for members of volunteer organizations, increasing awareness and popularization of the Red Cross movement, and increasing the competencies of staff in the field of international humanitarian law.

The following people contributed to the creation of the material: Pavel Savchuk — pediatrician, Chairman of the Russian Red Cross, member of the Governing Council of the International Federation of Red Cross and Red Crescent Societies, and many others.

DISCUSSION CLUB OF THE RUSSIAN RED CROSS

Shooting videos for a special project of the Russian Red Cross. Thanks to our collaboration with the client, a unique platform was created to spread knowledge in the format of "about complex things in simple terms." Together, we go beyond the rules and make content clear and accessible to everyone.

To create the most "delicious" food video, we used unique engineering designs and ingenious director’s tactics. Would you say it’s difficult? Vladimir Prikhodko, the director and cameraman of the project, will do anything for spectacular shots. Thanks to this, we were able to reveal the maximum number of feelings of the viewer. Anyone who watches the video will no longer be able to imagine their dinner without juicy pelmeni. Slow-motion footage helped reveal the beauty of culinary processes—those that cannot be captured during cooking. Now no one can resist Miratorg pelmeni.

Within one week, our team developed a creative idea and script for a video that, in 3 minutes, fully reveals the significance of the Accelerator and demonstrates the latest technologies. The process of drawing the details and implementing the video took three weeks. All prototypes and 3D elements are hand-drawn from real-life objects. Every detail of the video conveys a technological breakthrough and reveals new solutions for the entire oil and gas industry.

A unified PR mechanism, with the help of the team’s unique media strategy, led to an increase in the educational level and patriotic education of children and youth, increased recognition of Rospatriotcentr in the media space, and attracted new young people to cooperation.

As part of the work we completed:

• Information field analysis
• Determined the positioning of patriotic programs and projects
• Ffound non-standard solutions to attract partners for cooperation
• Developed creative ideas for media communication
• Identified tools, formats, and platforms for media communication
• Developed a content plan for the daily management of Rospatriotcentr’s social networks for 8 months: posts, live broadcasts, stories, competitions, and other activities
• Developed a schedule of press events " Rospatriotcentr" for 6 months: forums, conferences, round tables, and media clubs
• Developed a concept for informing the audience about the possibilities of implementing the activities of public organizations in Russia in the field of patriotic education
• Developed presentation materials for the project
• Identified the main formats and communication platforms in the media

*The methods used to implement the project were developed jointly with the Rosforum company www.росфорум.рф

Participation in the filming of a commercial for Mercedes-Benz on the occasion of the launch of service certificates.

The idea was based on the concept of narrating the benefits of a new product to the first person, a potential buyer. The heroine of the video goes to the Mercedes-Benz showroom to find out the details of the new product from her favorite manufacturer and talks about her feelings. A Mercedes-Benz employee is a true professional, and the service is so customer-oriented that they even know the client’s favorite coffee.

In the format of a dialogue between the buyer and the employee, we learn the main information in accessible language.

Thanks to the commercial, viewers learned about the benefits of the certificate, the differences in categories, and received answers to tricky questions in advance.

For 3 years, the team has been shooting a large-scale 4-day business program for the TNF forum.

During this time, we created 10 coolest videos about the forum; We shot more than 4 TB of material to review in the evenings and, of course, to use for editing throughout the year. It included panel discussions, exhibitions, speaker performances, and excursion programs with the participation of VIP guests:

• Yuri Borisov, Deputy Prime Minister of the Russian Federation for the military-industrial complex
• Alexander Moor, Governor of the Tyumen Region
• Denis Manturov, Minister of Industry and Trade of the Russian Federation

Over the course of 3 years, more than 20 people worked on the project, and more than 10 thousand people saw the videos.

Authentica is a collection of 26 premium hair, hand, and face care brands created by legendary industry professionals. Our task was to vividly convey the atmosphere and beauty of each event and its guests in videos for social networks.

We managed to display the idea and aesthetics of each brand represented at the events to capture the mood and beauty of the industry. See how it was in our videos.

The team developed a creative idea with an intriguing beginning. It seems that the artist is going to a football match as a player, but in the end, the audience will not see a football game but a large-scale concert. To implement our idea, we rented the Luzhniki Stadium for 80 thousand people. The director of the project was Sergei Zhukov himself. Preparation for the project took one month, and our brilliant implementation took only one shooting day.

Basques about tattoos is one of the most popular Youtube channels about tattoos in Russia. For 4 years, together we have been making creative content that destroys stereotypes about the world of tattooing and reveals to viewers the art of working in the industry.

Thanks to professionalism and teamwork with the customer, the channel has reached a new quality level. We succeeded in increasing coverage, attracting new audiences, and introducing relevant content formats.

In just six months of active cooperation, the channel received the silver YouTube button, having gained more than 100,000 subscribers. Average video views increased by 20%.

Our team provided the event with a wide range of professional equipment, first-class videography specialists, and a streaming platform. Over the course of 2 days, the team underwent thorough training to conduct a broadcast lasting 1 hour.

The work ensured the highest picture quality and clear sound. The interregional broadcast made it possible to expand the geography of participants and reach the maximum audience for the event.

The goal of the video course is to create an educational standard and use best practices within the framework of organizing federal forums in Rosmolodezh without losing the individuality of each forum.
For the project, we:

• We hired a professional methodologist to work out the details of the content and ensure that the materials comply with educational standards.
• We did the full professional production and post-production of the video course.
• The educational program covered basic methodological standards, the process of selecting speakers for the purposes of educational programs, negotiation skills, logic, and the architecture of the program, as well as techniques for working with partners and participants.
• We created professional visual content for the video course in the form of branded presentations on each topic.

*The methods used to implement the project were developed jointly with the Rosforum company www.росфорум.рф

The video course has now been uploaded to the website of the All-Russian Forum Campaign and is available only to directors of federal forums.

When developing the concept, we decided to create an atmosphere where every QIWI employee would be as happy as a child. The company’s employees enjoyed immersing themselves in activities, creating teams, competing in games, and earning points, and we immersed ourselves in emotions along with them in order to colorfully convey every frame. For 8 hours, we came up with ideas and filmed every piece of the site.

As a result, in 2 minutes, we were able to fully convey the atmosphere of QIWI GAME, show each of the 20 activities, and interview the participants. Everyone was able to share their emotions, and we showed everything in the video.

Nexfit specializes in EMS sports training using the brand’s fitness clothing.

We developed a creative concept for videos that fully convey to the viewer the benefits of training, the aesthetics of the brand, and the professionalism of specialists.
For two years, the team filmed in Bahrain and Dubai according to the accepted canons of the countries. During our work, we shot more than 100 viral videos, thanks to which the brand managed to increase sales by 30%.

In 2020, together with the team and entrepreneur-blogger Ivan Trofimov, we created an amazing cooking channel from scratch.

What did we shoot on the channel? How to live happily, enjoy the process of cooking (and eating); we came up with and analyzed interesting recipes, used culinary tricks, laughed a lot, sometimes cried from onions, and created our own unique taste for life.

Over the course of the year, we moved forward dynamically, releasing eight episodes a month and gaining an audience. For six months of operation, the channel attracted more than 25 thousand culinary enthusiasts and 1.5 million views.

The coverage of one of the videos ranged from 300,000 views; the CTR of covers regularly corresponded to an indicator of 10% to 15%.

Interesting fact: we once tried more than 40 cans of condensed milk in one episode.